March’s Member in the spotlight
An interview with Lucy Sharman-Munday, CFO of Eagle Eye
Tell us about your company and how it started
Eagle Eye has a SaaS digital marketing platform that enables businesses to create intelligent, real-time connections with customers. Our platform, Eagle Eye AIR, supports coupons, loyalty, stored value, and its deep integration to the point of sale (POS) enables real-time connection. Our current customer base comprises leading names in UK grocery, hospitality and retail, including John Lewis, Asda, Greggs, J Sainsbury, JD Sports, Ladbrokes, Marks & Spencer, Mitchells & Butlers, Pizza Express, Tesco, Thomas Pink, and Loblaw in Canada.
What has been your biggest success to date?
Winning our flagship client in Canada, Loblaw, the coutry’s largest retailer, generating C$46bn in revenue and operating over 2,500 stores. They have merged two existing loyalty programs, PC Plus and Shoppers Optimum, which had eight million and 11 million members respectively, to create one loyalty program, the first of its kind at such scale and one of the largest in Canada. The Eagle Eye AIR platform sits at the heart of the PC Optimum program ecosystem and is integrated with Loblaw’s channels and systems, enabling a single customer view. The program enables omni-issuance and omni-redemption of promotions and rewards its many locations and provides Loblaw customers with value, choice and convenience through personalised offers.
What project are you most excited about right now?
There are a lot of exciting things going on at the moment, including some really interesting uses of our platform in flight in the UK. Diageo are using it to create a campaign that allows a Gordon’s Gin offer to be issued to commuters if there is a train delay – to be redeemed in one of our connected pubs. Also, our first campaign went live with Google for ‘Visa tap & win’ in October 2017. This enables new Visa and Android Pay users who tap to pay at any location to earn a chance to win instant prizes. These include vouchers up to £50, redeemable at five Eagle Eye participating merchants – Greggs, Casual Dining Group, Mitchells & Butlers, M&S and Pizza Express, proving the power of the Eagle Eye merchant network to both Google and merchants.
How has being a member of The Clubhouse contributed to the success of your business?
The Clubhouse has enabled us to have a flexible, convenient London base. Its style and professional approach makes it an awesome location for hosting clients, creating the right impression to match our brand.
Where can members find you?
Usually The Clubhouse, St James’s, but now Bank has opened, it is super convenient for my City meetings and the views are amazing!
Quick Fire Round
Favourite place to go in London?
My latest obsession is high-energy spin with some mindfulness that I got hooked on from being in Canada – Psycle, Mortimer Street… worth a try!
Who inspires you and why?
It’s not one person but the type of person. People who have knocks and get back up, stronger the next time.
Best bit of advice you’ve been given?
If you were on a desert island, what would you bring?
Water, knife, mirror – get me off there asap!
Which super power would you like to have?
‘Animal Manipulation’ – I love dogs and their love for life borne from simple but important things… balls, walks, food and love.
What is the worst business ‘faux-pas’ you’ve committed?
A client calling me by the wrong name and not correcting them… got me into a whole world of trouble…
This article was originally featured in The Informer – March 2018. To read the full magazine please click here