Greg Tufnell, Co-Founder of Prime Advantage - The Clubhouse London

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Greg Tufnell, Co-Founder of Prime Advantage

greg-tufnellIn addition to keeping you updated about all the great things that are going on at The Clubhouse, we thought we would turn the tables and put the focus on all the exciting things our fantastic members are achieving!

For our January ‘Member in the Spotlight’ feature we spoke to Greg Tufnell, Co-Founder of Prime Advantage. Greg was one of our first members and is a familiar face at The Clubhouse!


1. Tell us about yourself and your company.

I have spent most of my career in multichannel, international retail having been a director at Next, managing director at Burton and then CEO of Mothercare.

For the last 15 years, I have worked in the SME marketplace with listed, private-equity-backed and owner/ driver businesses. I now run a portfolio of several businesses across retail and outside retail where I act as chairman, non-executive director and board advisor.

I co-founded Prime Advantage in 2011. It is a business growth and corporate finance consultancy specialising in the SME sector. We work directly with founders, owners and stakeholders developing strategies that inspire growth, create value and maximise wealth. The focus is on peer-to-peer, direct, hands-on practical advice. The main purpose of Prime Advantage is to address the fact that every year in the UK 250,000 businesses start, which is fantastic, but at the same time 250,000 fail, so not so good. Prime Advantage tries to help those that start succeed and those that have started avoid failure.

2. What’s your biggest success so far?
We recently sold a marine towage business to an Australian private-equity-backed operator for two and a half times the value of the company compared to when we began advising the business two years ago.

3. What project are you most excited about right now?
We have just helped launch bestofbritannia.com, which is an e-commerce platform focused on British brands that are only made in Britain. The site represents incredible craftsmanship and passion.

4. How has being a member of The Clubhouse improved the way you work or contributed to the success of your business?
Above all it has offered a professional and welcoming environment for our existing and potential clients.

5. Where can members find you?
At The Clubhouse, Mayfair most of the time.

Quick Fire Round:

Tea of coffee?
Tea.

Favourite place to go in London (apart from The Clubhouse obviously!)
The Emirates, Lords or Twickenham.

Who inspires you and why?
Anyone that is trying to start, build and grow their own business and keeps trying.

What’s the best bit of advice you’ve ever been given?
“We’ve got no money… we are going to have to think.”

If you were on an island and could only bring three things, what would you bring?
It would have to be five, my children.

Which super power would you like to have?
To be able to eat and drink everything I like and not put on weight.

Are you an early bird or night owl?
Both, I run my own business.

What is the worst business ‘faux-pas’ you’ve committed?
Presenting a new season’s colour palette for a retail fashion business to an investor who was colour blind!

We hope you enjoyed finding out a little more about Greg and Prime Advantage, don’t forget to say hello if you see him at The Clubhouse!

You can also find other members on our Members Directory, either browse the directory or search for a particular skill. Make sure to upload your own information so that other members can also find you – just log into your account and choose My Profile.

If you’d like to be featured in an upcoming Member in the Spotlight, please contact [email protected].